I designed and built this webpage to advertise a quarterly sales promotion for TA Instruments. For the head banner image (pictured above), I drew attention to the levels of savings customers could achieve by placing them in bold circles, using the company's corporate color palette. In the surrounding circles are line drawings of each instrument eligible for this promotion. Current customers familiar with TA's products would recognize the silhouettes immediately, whereas new customers would match the illustrations to the photos of the instruments further down on the page.
Each color band contains information pertaining to one of the four instruments. The hierarchy was determined by the popularity of the instruments. The first three products are from TA's Thermal Analysis line, which is the technology the company was founded upon and is best known for. The last instrument is the best-selling system from the Rheology product line.